Johnnie Walker Experience

Set at the west end of Edinburgh’s famous Princes Street, Johnnie Walker Princes Street is one of Scotland’s newest and most exciting whisky attractions — a multi-sensory experience that brings the story of the world’s bestselling Scotch whisky to life. Spread across eight beautifully designed floors, the experience blends immersive storytelling, innovative technology, world-class mixology, and spectacular rooftop views of Edinburgh Castle.

Visitors begin by discovering their personal flavour profile through interactive guides and tastings, before embarking on a journey through Johnnie Walker’s 200-year heritage. Expect dramatic visuals, atmospheric rooms, and hands-on elements that explore whisky production, blending, and the brand’s global influence. Each tour is tailored, ensuring your drinks match your individual taste preferences — whether you love smoky notes, rich sweetness, or vibrant citrus.

After the experience, guests can relax at one of the building’s stylish bars, including the breathtaking 1838 Rooftop Bar, where expertly crafted whisky cocktails are paired with sweeping skyline views. The venue also offers tasting masterclasses, seasonal events, retail exclusives, and a boutique whisky shop featuring rare and limited-edition bottles.

Chic, modern, and designed for both whisky enthusiasts and total beginners, Johnnie Walker Princes Street is one of Edinburgh’s must-visit attractions and a fresh, vibrant celebration of Scotland’s most famous spirit.